Brand Partnerships

Brands that become playable.

We design Roblox-native activations where the brand message is built into gameplay progression, not pasted over it.

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Case Studies

Campaign systems with measurable in-session outcomes

Each launch is mapped to brand KPIs and player behavior metrics.

Pulse Beverage Co.

Playable campaign

Objective

Introduce a new flavor line to Gen Z players with measurable interaction depth.

What we built

A replayable delivery challenge mode with collectible emotes and weekly leaderboard prizes.

Impressions 46.2M
Minutes Played 18.4M
Retention Lift +19%

Nova Sneaker Lab

Playable campaign

Objective

Drive product awareness through social sharing and creator-led moments.

What we built

A limited race season with unlockable shoe variants and collab challenge stations.

Impressions 38.9M
Minutes Played 14.7M
Retention Lift +23%

Orbit Wireless

Playable campaign

Objective

Position the brand as the backbone of creator communities.

What we built

A social studio district where players launched mini-events and shared clips.

Impressions 55.1M
Minutes Played 22.6M
Retention Lift +16%

Brand Kit

Download the MergeBox partnership deck, production timeline template, and launch checklist.

Download mock pack